Course curriculum

  • 2

    Getting started (before going viral)

    • Lesson 1: Going viral 101
    • Lesson 2: Research
    • Lesson 3: Know your audience
    • Lesson 4: Establish a brand identity
    • Lesson 5: Website presence
    • Lesson 6: Establishing a digital presence
  • 3

    Content creation (before going viral)

    • Lesson 1: Digital content creation and accessibility
    • Lesson 2: Digital content in email marketing
    • Lesson 3: Hashtags and SEO
  • 4

    Systematic audience engagement (before going viral)

    • Lesson 1: ListServ light boxes
    • Lesson 2: Interactive online forms
    • Lesson 3: Advertising and promotion
  • 5

    Maintaining the buzz (after going viral)

    • Lesson 1: Press releases
    • Lesson 2: Audience feedback and surveys
    • Lesson 3: Email marketing and automated social media posts
  • 6


    • Congrats! You finished Before Going Viral
  • 7

    Course feedback

    • Before Going Viral survey

Meet Your Instructor

Erin Jordan

Chief Creative Strategist

Erin Jordan

Hi I'm Erin! I've worked with global brands as the CEO and Chief Creative Strategist for EJDesign Firm for 15 years leading projects for entrepreneurs, startups, nonprofits, educational, state and government institutions.  ​ I enjoy life-long learning and launched EJDesign Firm University to help others broaden their knowledge to generate real profits that accomplish short and long-term goals. I can't wait to learn about how you plan on utilizing the knowledge you've gained from EJDesign Firm University. Be sure to connect with me online at Never stop learning!

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